Premium brand store, Moscow
SAMSUNG
communicationsarchitecturedigital media
Premium brand in Boomtown: The world’s first SAMSUNG flagship store presents high-end technology at a prime downtown location.
Korea meets Russia meets Germany… the global player SAMSUNG acts internationally – in every regard. In communicating across cultures and time zones, and concerning the guarantee of process and work quality, we were in demand beyond draft work, design and planning in our role as project manager: execution planning that have to comply with various international standards, handling of all legal issues concerning planning and approval processes, management of various international production sites including supervision.
The conceptual challenge: Making the spirit of innovation, which ultimately finds its expression in the presented products, visible in idea and execution.
Architectural design and planning take every aspect of use into account in more than 800m² with consistently high quality. An integrative media platform connects all environments for large-scale pushed information and presentation formats with interactively provided product information.