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Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store
Chandigarh, India
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Other Projects by Studio Lotus
Royal Enfield Exclusive Gear Store
Chandigarh, India
Firm
Type
STATUS
Built
YEAR
2014
SIZE
0 sqft - 1000 sqft
As an extension to its expanding program Royal Enfield launched its new range of exciting Biking Gear and Accessories. Engaging deeper with the core concept of Pure Motorcycling – the gear reflects the key attributes of the motorcycles – simplicity and a strong character that emerges from an honest, no frills crafted attitude in their construction giving it a timeless appeal. Studio Lotus has been working on extending the new Retail identity to these stores.
The first RE Gear store for Royal Enfield at the Elante mall, Chandigarh use a large central elevated metal platform as the key element that holds up a bike as a show stopper with a large table top display of merchandise/ accessories. Backdrop walls tell the story of the brand with artworks such as the exploded bike section and headlight chandelier interspersed with retail display.
The first RE Gear store for Royal Enfield at the Elante mall, Chandigarh use a large central elevated metal platform as the key element that holds up a bike as a show stopper with a large table top display of merchandise/ accessories. Backdrop walls tell the story of the brand with artworks such as the exploded bike section and headlight chandelier interspersed with retail display.
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