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Philippine Pavilion, World Expo 2012, Yeosu, Korea
Philippine Pavilion, World Expo 2012, Yeosu, Korea
Yeosu-si, South Korea
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Philippine Pavilion, World Expo 2012, Yeosu, Korea
Yeosu-si, South Korea
Utwentysix won the bid to design the Philippine Pavilion for the World Expo 2012 held in Yeosu, Korea. The double gold award wining pavilion's theme was Islands of Diversity-Seas of Connectivity. The
pavilion was designed to guide visitors through a multi-sensory experience. The journey begins outside where visitors are
greeted with a distinctly Filipino façade design inspired by soft corals woven
out of metal mesh. From afar the pattern resembles the famous silvery dots
found on the butanding’s (whale shark) back, a nod to the Philippine’s eco
tourism success story. The design puts a
modern twist to traditional weaving techniques by using it to create an
architectural facade. Our coral reefs
are the foundation of all living organisms in the Philippines from the
microscopic creatures to our islands’ habitats whose livelihood depend on
them. The façade makes an immediate
statement that we are a country with 40,000 sq km of coral reefs teeming with
the greatest diversity of marine life and that we are an inspiring destination
rich in culture and arts. Corals are
complex structures that multiply and grow in interwoven forms. They are the perfect embodiment of the
Filipino identity – a complex woven tapestry of the sea and our coasts.Projections
on walls of underwater videos create the underwater experience that is unique
to the Philippines, giving visitors a diver’s tour of the country. A butanding may swim overhead or a hammerhead
shark may swim past. The large projections
allow visitors a taste of the many intimate marine experiences available
because of our location as a rest stop for many migratory beauties of the
seas. Ambient music playing throughout
the pavilion calls to mind clear water and blue skies. Large woven pods suspended from the ceiling
appear like glowing corals. Made out of
woven metal, they highlight the traditional Filipino art of weaving The light from within the pods change colors
casting beautiful coral patterns through the mesh all over the pavilion.
Three
pods are each dedicated to featuring one of the three Filipino regions: Luzon,
Visayas and Mindanao. Each pod gives
visitors a glimpse of the variety of activities, sights, culture and resources
on land and in the sea within that particular region. The fourth pod focuses on our Philippine’s
diverse marine life and our conservation efforts to protect our
biodiversity. Stitched images and videos
of projected in a circular pattern on the floor or on a table, give visitors a
delightful 360 degree visual feast of the diversity of our islands. A ring of sand from the pod’s region
circulates each of the projections. The pods give visitors an island hopping
experience as they move from pod to pod creating a sense of discovery and
exploration as they learn about our country.
Heightening the experience are the familiar Filipino scents, such as
sampaguita, our country’s national flower, wafting through the pavilion.
The
digital hub consists of walls inspired by soft corals made out of abaca
cones. It is an area that creates
intimate experiences for visitors to learn more about the fascinating sites and
conservation efforts in the Philippines and how to get there. Here visitors can download travel packages
and tourist information via QR codes and they can also peek and peer into the
‘soft corals’ to get up close looks at the wide range of marine life and our
unrivaled dive spots,. Within this area,
visitors get to see the Philippines from a photographer’s view, a scuba diver’s
view, a snorkeler’s view, a hiker’s view or a tourist on foot. The interactive experience creates a sense of
wonder and excitement for the visitors as they discover something when they
peer into each hole.
The
gift shop’s design is inspired by the woven baskets that local fishermen use to
catch their fish as well as to transport them to the shores to sell. Walking into the gift shop is akin to walking
into a fisherman’s basket to inspect his catch of the day. Many of our famous products are directly and
indirectly produced from our seas and coasts, the gift shop’s design is a
reminder of how much the sea provides for us every single day.
The
entire pavilion experience and the exhibit design and layout communicates
clearly that we are a unique country where the lives of man and the sea are
uniquely intricately woven creating a rich tapestry of biodiversity,
ecotourism, history, industries and culture.
pavilion was designed to guide visitors through a multi-sensory experience. The journey begins outside where visitors are
greeted with a distinctly Filipino façade design inspired by soft corals woven
out of metal mesh. From afar the pattern resembles the famous silvery dots
found on the butanding’s (whale shark) back, a nod to the Philippine’s eco
tourism success story. The design puts a
modern twist to traditional weaving techniques by using it to create an
architectural facade. Our coral reefs
are the foundation of all living organisms in the Philippines from the
microscopic creatures to our islands’ habitats whose livelihood depend on
them. The façade makes an immediate
statement that we are a country with 40,000 sq km of coral reefs teeming with
the greatest diversity of marine life and that we are an inspiring destination
rich in culture and arts. Corals are
complex structures that multiply and grow in interwoven forms. They are the perfect embodiment of the
Filipino identity – a complex woven tapestry of the sea and our coasts.Projections
on walls of underwater videos create the underwater experience that is unique
to the Philippines, giving visitors a diver’s tour of the country. A butanding may swim overhead or a hammerhead
shark may swim past. The large projections
allow visitors a taste of the many intimate marine experiences available
because of our location as a rest stop for many migratory beauties of the
seas. Ambient music playing throughout
the pavilion calls to mind clear water and blue skies. Large woven pods suspended from the ceiling
appear like glowing corals. Made out of
woven metal, they highlight the traditional Filipino art of weaving The light from within the pods change colors
casting beautiful coral patterns through the mesh all over the pavilion.
Three
pods are each dedicated to featuring one of the three Filipino regions: Luzon,
Visayas and Mindanao. Each pod gives
visitors a glimpse of the variety of activities, sights, culture and resources
on land and in the sea within that particular region. The fourth pod focuses on our Philippine’s
diverse marine life and our conservation efforts to protect our
biodiversity. Stitched images and videos
of projected in a circular pattern on the floor or on a table, give visitors a
delightful 360 degree visual feast of the diversity of our islands. A ring of sand from the pod’s region
circulates each of the projections. The pods give visitors an island hopping
experience as they move from pod to pod creating a sense of discovery and
exploration as they learn about our country.
Heightening the experience are the familiar Filipino scents, such as
sampaguita, our country’s national flower, wafting through the pavilion.
The
digital hub consists of walls inspired by soft corals made out of abaca
cones. It is an area that creates
intimate experiences for visitors to learn more about the fascinating sites and
conservation efforts in the Philippines and how to get there. Here visitors can download travel packages
and tourist information via QR codes and they can also peek and peer into the
‘soft corals’ to get up close looks at the wide range of marine life and our
unrivaled dive spots,. Within this area,
visitors get to see the Philippines from a photographer’s view, a scuba diver’s
view, a snorkeler’s view, a hiker’s view or a tourist on foot. The interactive experience creates a sense of
wonder and excitement for the visitors as they discover something when they
peer into each hole.
The
gift shop’s design is inspired by the woven baskets that local fishermen use to
catch their fish as well as to transport them to the shores to sell. Walking into the gift shop is akin to walking
into a fisherman’s basket to inspect his catch of the day. Many of our famous products are directly and
indirectly produced from our seas and coasts, the gift shop’s design is a
reminder of how much the sea provides for us every single day.
The
entire pavilion experience and the exhibit design and layout communicates
clearly that we are a unique country where the lives of man and the sea are
uniquely intricately woven creating a rich tapestry of biodiversity,
ecotourism, history, industries and culture.
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