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Pharmacy at La Puebla 15
Pharmacy at La Puebla 15
15, Calle la Puebla, Palencia, Spain
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Pharmacy at La Puebla 15
15, Calle la Puebla, Palencia, Spain
What
is a pharmacy? The signifier leads us to ponder not only on the word pharmacy, but also on the object and relationships that connect the
conscious and unconscious dimensions of the term. Illusion becomes the trigger.
Three questions propel us into action:
Where
do we draw the line between reality and the space of illusion? Can one
concentrate this boundary along a zero-thickness plane? Can light be captured
in this space of no thickness? The experiment begins with the search for an intercalary
material capable of capturing the illusion of light. A material made up of a
myriad fibres accumulating on a virtual plane. Light rushes over it as if it
were a massless fluid. Limits are dissolved in a liquid plane. References to
the object disappear. The luminous symbols float in the form of ephemeral
traces as abstract elements in the dark.
The
project embraces the new demands for relationship and proximity of the customer
with the product, breaking away from the classic formula of direct sales and
creating an ambiance that places the medication on the same plane as the
consumer. The interior and exterior zones are connected through a first filter
that is interrupted to form shop windows, spaces for visual exchange where the
façade increases in density and specificity. These captured voids become
magnets to attract the attention of the customer moving in the vicinity of the
pharmacy. A second filter, designed to showcase the products for sale, will delimit
public and private areas, multiplying the relationships between them both.
Light shines through the programmatic sequence. Space becomes deep once again.
is a pharmacy? The signifier leads us to ponder not only on the word pharmacy, but also on the object and relationships that connect the
conscious and unconscious dimensions of the term. Illusion becomes the trigger.
Three questions propel us into action:
Where
do we draw the line between reality and the space of illusion? Can one
concentrate this boundary along a zero-thickness plane? Can light be captured
in this space of no thickness? The experiment begins with the search for an intercalary
material capable of capturing the illusion of light. A material made up of a
myriad fibres accumulating on a virtual plane. Light rushes over it as if it
were a massless fluid. Limits are dissolved in a liquid plane. References to
the object disappear. The luminous symbols float in the form of ephemeral
traces as abstract elements in the dark.
The
project embraces the new demands for relationship and proximity of the customer
with the product, breaking away from the classic formula of direct sales and
creating an ambiance that places the medication on the same plane as the
consumer. The interior and exterior zones are connected through a first filter
that is interrupted to form shop windows, spaces for visual exchange where the
façade increases in density and specificity. These captured voids become
magnets to attract the attention of the customer moving in the vicinity of the
pharmacy. A second filter, designed to showcase the products for sale, will delimit
public and private areas, multiplying the relationships between them both.
Light shines through the programmatic sequence. Space becomes deep once again.
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