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Parc Central
Parc Central
Guangzhou, China
Project Featured on Jul 16, 2014
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Other Projects by Andy Tong Design Consultants Ltd.
Parc Central
Guangzhou, China
Project Featured on Jul 16, 2014
This unique and stylish showroom has an area of 2,000 square feet. With the grand and modern ambiance brought forth by meticulously chosen materials, this splendid and futuristic shopping mall in Guangzhou is proudly displayed before all visitors. The design is intended to fully demonstrate the merits of the mall, and precisely deliver the principles and values behind the design to the potential tenants; consequently, they will not only be impressed by the fashionable atmosphere, but also grasp a full understanding of the marketing position of the mall. The visitors will be inspired to see the huge business opportunities inside, boosting the rental business of the developer.
Zone One – Galaxy Tunnel
Names of various streets in Guangzhou are shown on all facets of the tunnel. Walking inside the tunnel makes the visitors feel like standing at the transportation hub of the entire city. While gaining a thorough understanding of the mall’s surroundings, the potential tenants will be able to recognize the convenience of its location. Powerful lighting is used in this area, representing a vision for the future.
Zone Two – Display Area
A retail atmosphere and a theater-like environment are created in this area. Products are displayed in various showcases so as to attract potential tenants to touch and feel, enhancing their sense of participation and involvement as well as strengthening the overall retailing ambiance.
Zone Three – Model and Multimedia Display Area
This is the eye-catching model zone. The concept of diamond cutting is adopted in the ceiling design, in which mirrors are skillfully utilized to create a shining effect, symbolizing Guangzhou as sparkling and gorgeous jewelry. With a 270-degree curved full screen (8 ft. x 66 ft.), the entire view of Guangzhou city was astonishingly presented before all visitors, resulting in a stunning effect. While appreciating the two-story model of the future mall, the potential tenants may feel like they are right in the middle of the thriving city, absorbed in the atmosphere.
Zone Four – Sales Hall
Utilizing the shedding of lights and contrasting techniques, the designer worked out a relaxing and cozy environment with soft lightning. A set of oval-shaped sofas are especially selected in order to create a relaxed and comfortable sentiment, making the visitor feel as though they are enjoying themselves at a hotel or a café.
The upcoming trend for showrooms or showflat designs in mainland China is to be as extravagant as possible, making use of a multitude of crystal lights and luxurious materials. The design of this showroom not only follows the overall trend perfectly, but also adopts certain interactive elements which allow the guests to play a part during the visit.
Zone One – Galaxy Tunnel
Names of various streets in Guangzhou are shown on all facets of the tunnel. Walking inside the tunnel makes the visitors feel like standing at the transportation hub of the entire city. While gaining a thorough understanding of the mall’s surroundings, the potential tenants will be able to recognize the convenience of its location. Powerful lighting is used in this area, representing a vision for the future.
Zone Two – Display Area
A retail atmosphere and a theater-like environment are created in this area. Products are displayed in various showcases so as to attract potential tenants to touch and feel, enhancing their sense of participation and involvement as well as strengthening the overall retailing ambiance.
Zone Three – Model and Multimedia Display Area
This is the eye-catching model zone. The concept of diamond cutting is adopted in the ceiling design, in which mirrors are skillfully utilized to create a shining effect, symbolizing Guangzhou as sparkling and gorgeous jewelry. With a 270-degree curved full screen (8 ft. x 66 ft.), the entire view of Guangzhou city was astonishingly presented before all visitors, resulting in a stunning effect. While appreciating the two-story model of the future mall, the potential tenants may feel like they are right in the middle of the thriving city, absorbed in the atmosphere.
Zone Four – Sales Hall
Utilizing the shedding of lights and contrasting techniques, the designer worked out a relaxing and cozy environment with soft lightning. A set of oval-shaped sofas are especially selected in order to create a relaxed and comfortable sentiment, making the visitor feel as though they are enjoying themselves at a hotel or a café.
The upcoming trend for showrooms or showflat designs in mainland China is to be as extravagant as possible, making use of a multitude of crystal lights and luxurious materials. The design of this showroom not only follows the overall trend perfectly, but also adopts certain interactive elements which allow the guests to play a part during the visit.