International Design Competition Osaka 2003
Theme
Rethink 'Consumption'
industrialized society in the
20th century has brought us physical richness. However, the mass-production,
mass-consumption and mass-disposal that came with it have caused various
problems that menace Earth’s environment. On the other hand, consumers
themselves have been enjoying many goods and services, but they are not
necessarily satisfied with current consumption and do not think that they can
continue it forever. Now is the time to rethink the meaning of the consumption
that led the economy in the 20th century, and present to consumer realistic ideas
from a new point of view to solve environmental issues and consumption problems
at the same time.
Henceforth it will be required to provide high-quality goods or services that
offer wide selection, accelerating to shift the lifestyle such as seeking ownership
of goods with disposal limitlessly. In the process to realize it, it is also
expected that new types of consumption such as a material-circulation oriented
type that reduce damage to environment or a co-ownership and joint usage
oriented one that does not require sole individual ownership. In these changes
it is expected that the thought and methodology in Ecological Design and
Universal Design” will lead in solving various problems.
This requires realistic ideas and a proposal to realize them that
seeks to create new consumption, reducing environmental damages consistent with
richness and fulfilled minds
No consume
No place no
work no space no choice no
identity no goods no air no water no think. This is the era of negation for a
lot of beings on earth.
No consume
is a radical solution that aims to
transform this negations into positive things for human beings. This conception
is not that remote. The solution is clear: Bringing together social and working
spaces into a high quality designed space that embraces the differences. We
call it the indentity and mental health recover machine, aiming to rescue the
small and periferic economies and the close and local conections between them.
To preserve
earth people will stop consuming unhealthy goods produced by global companies.
a gap will open for the local producers that will be fill with intelligent and
ecologic solutions. Every region of the earth will recover identity. this will
be financed by smart governments that sees the solution is here.
Noplace as
to generate a social mezzanine where community lives and develop its usual ways of relation and recreation.
A XXI century agora.
Noconsume
as to revive small economies and local developments. A human space where down
to earth farming, industry and technology locates and coexists.
Nologo as
to generate a space with human identity bringing together housing and factories
aiming to empower the social ground and the local flavour.
Nodesign as
to concentrate in highlife quality for every being. Spaces will be different
because of its activities but mostly because the people living there.
Noglobal an island will be laboratory enough to
experience and recover sanity and
re-establish logic on the ground. A conscious design for every being.