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NERU FLAGSHIP STORE for GALERIAS
NERU FLAGSHIP STORE for GALERIAS
Girona, Spain
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Other Projects by Dezain Architects
NERU FLAGSHIP STORE for GALERIAS
Girona, Spain
The project consisted in the design of a space for the franchise of the brand "Neru". This franchise has been recently created and is dedicated to the manufacture and selling high-end mattresses.
Its short and medium term goal is the creation of rest spaces throughout Spain. Being spaces some of them in property and the great majority spaces for franchisees. The main idea of ownership of the brand "Neru", was to have a current corporate image, sustainable and easy to implement in the different spaces. The image had to give off a comfortable and quality atmosphere associated with that of its products.
With this philosophy, ordered to Dezain Architects, the corporate image and the design of the stores "Neru". Once we studied the product, we proposed several parameters that we had to contribute to the image of the franchise. Sustainable store, removable and reusable, simple to execute and an integrated design inside the different stores.
For this reason, only two types of materials were used: a very clear wood with sustainable origin and cotton rope to create transparency between the different spaces. All this was combined with the different corporate images of the product and indirectly illuminated by a horizontally integrated lighting type LED with warm temperature.
Its short and medium term goal is the creation of rest spaces throughout Spain. Being spaces some of them in property and the great majority spaces for franchisees. The main idea of ownership of the brand "Neru", was to have a current corporate image, sustainable and easy to implement in the different spaces. The image had to give off a comfortable and quality atmosphere associated with that of its products.
With this philosophy, ordered to Dezain Architects, the corporate image and the design of the stores "Neru". Once we studied the product, we proposed several parameters that we had to contribute to the image of the franchise. Sustainable store, removable and reusable, simple to execute and an integrated design inside the different stores.
For this reason, only two types of materials were used: a very clear wood with sustainable origin and cotton rope to create transparency between the different spaces. All this was combined with the different corporate images of the product and indirectly illuminated by a horizontally integrated lighting type LED with warm temperature.
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