STORY is a Chelsea based
2,000 sq ft retail space that has the point of view of a magazine, changes like
a gallery and sells things like a store. Hailed as a revolution in retail
by Inc.com,
every four to eight weeks, STORY changes out all its merchandise to reinvent
the store around a different story-based theme. STORY is partnering
with GE for its upcoming October
issue called MAKING THINGS.