The Hudson Yards Experience Center for the residences at 15 Hudson Yards (designed by Diller Scofidio + Renfro in collaboration with Rockwell Group) and 35 Hudson Yards (designed by SOM) is a collaboration between the LAB at Rockwell Group (the firm’s interactive technology and strategy studio) and the firm’s architecture and interior design practice. Marrying narrative and luxury design, the Experience Center conveys the story of Hudson Yards: an extraordinary, cutting edge neighborhood where New York’s future is being crafted by a diverse and growing community. Rockwell Group designed museum-like brand galleries containing a series of immersive and interactive experiences that allow guests to engage in the neighborhood and its many parks, amenities, and extraordinary architecture. The layering of materials, texture, interactive technology and craft enhances the Experience Center’s feeling of discovery and wonder.
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