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Hat Club SoHo  

Hat Club SoHo

Manhattan, New York, NY, United States

Project Featured on Jan 13, 2015
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Authentix Sneaker Boutique

Hat Club SoHo

Manhattan, New York, NY, United States

Project Featured on Jan 13, 2015
Type
Commercial › Retail
STATUS
Built
YEAR
2013
SIZE
0 sqft - 1000 sqft
BUDGET
$10K - 50K
Hat Club SoHo is an adaptable retail shop. By housing the merchandise in 420 modular boxes, the shop can evolve as needed to address shopper demand. If the need arises to add, change, twist, or turn inventory, the design can accommodate accordingly.

The shop is located in the oldest freestanding building in SoHo and demolition revealed unexpected gems, which the design adapted to highlight.

Inspired by old New York, the reimagined identity was created to continue the concept of old versus new. The brand informs the architecture as the architecture informs the brand.

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Articles

UP : Hat Club SoHo
HAT-SHOP IN NYC – MAGAZINETEAM ON TOUR
Hat Club SoHo shop by theUPstudio, New York
Hat Club spices up snooty Soho
Hat Club SoHo by UP
Hat Club SoHo – NYC
HAT CLUB SOHO BY THEUPSTUDIO
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