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GUCCI GROUP SHOE FACTORY
GUCCI GROUP SHOE FACTORY
Pistoia, Italy
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GUCCI GROUP SHOE FACTORY
Pistoia, Italy
GUCCI GROUP SHOE FACTORY
The Gucci Group shoe factory has been designed with absolute geometric precision, creating a building that looks like a cuboid with right angles silhouetted against the Pistoia countryside. With a strong horizontal emphasis, the factory’s outer coating incorporates the brown colour scheme of the Italian label’s logo. The pigmented-concrete architectural container, clad with horizontal metal panels, changes colour under different weather conditions, while the ground floor displays a long glass wall.
The interior features an unbroken sequence of volumes of different proportions but similar quadrangular shapes; the large one-floor volume of the production area counterpoints a set of functional spaces to the north, which overlook the outside landscape through the large window.
The building designed by architect Marco Matteini, winner of numerous awards and one of the main attractions at the Italian Pavilion during the 13th Biennale of Architecture in Venice, skillfully combines brand and building image, underscoring a shared vision between architecture and business: “This work represents a major success. Dealing with a business choice that aimed at standing out even through the fancifulness of the production site, meant to enhance this important business goal as well as the meticulous work of architects”.
Project by Marco Matteini, architect and founder of Matteini+Associates architectural studio.
Collaborators: Riccardo Guidi, Fabrizio Niccolai, Nazario Scelsi, Bruna Santandrea, Alberto Tosi
Photos: Alessandro Ciampi
The Gucci Group shoe factory has been designed with absolute geometric precision, creating a building that looks like a cuboid with right angles silhouetted against the Pistoia countryside. With a strong horizontal emphasis, the factory’s outer coating incorporates the brown colour scheme of the Italian label’s logo. The pigmented-concrete architectural container, clad with horizontal metal panels, changes colour under different weather conditions, while the ground floor displays a long glass wall.
The interior features an unbroken sequence of volumes of different proportions but similar quadrangular shapes; the large one-floor volume of the production area counterpoints a set of functional spaces to the north, which overlook the outside landscape through the large window.
The building designed by architect Marco Matteini, winner of numerous awards and one of the main attractions at the Italian Pavilion during the 13th Biennale of Architecture in Venice, skillfully combines brand and building image, underscoring a shared vision between architecture and business: “This work represents a major success. Dealing with a business choice that aimed at standing out even through the fancifulness of the production site, meant to enhance this important business goal as well as the meticulous work of architects”.
Project by Marco Matteini, architect and founder of Matteini+Associates architectural studio.
Collaborators: Riccardo Guidi, Fabrizio Niccolai, Nazario Scelsi, Bruna Santandrea, Alberto Tosi
Photos: Alessandro Ciampi
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