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Foldaway Bookshop
Foldaway Bookshop
Heddon Street, London, United Kingdom
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Other Projects by CAMPAIGN
Foldaway Bookshop
Heddon Street, London, United Kingdom
As the digital revolution advances, Foldaway Bookshop, celebrates
the art form of the printed publication, creating a key destination and
sociable hub to welcome visitors for the London Festival of Architecture 2010.
Stocked by RIBA Bookshops, Foldaway Bookshop was created as a specialist
architecture bookshop featuring the latest must-have high quality publications
and the most coveted architecture classics.
With a bespoke interior and graphics created by London based design
studio Campaign, the walls, shelving and sales counter of Foldaway Bookshop are
constructed entirely from cardboard and designed to be financially economical,
recyclable at the end of the project, allow maximum flexibility for a range of
display options and to reposition for a variety of events, including a launch
party, talks and screenings.
Inspired by the open
pages of a book, sheets of cardboard 4.7m x 2.17m and 10mm thin are folded and
pleated to concertina along all four interior walls. Lengths of cardboard
inserted horizontally create sturdy shelving to house a variety of
publications. An expanse of cardboard on the rear wall created an
unconventional and effective backdrop for projections. Along with giant paperclips and post-it notes, visiting feels like entering
a giant book.
Book recommendations from a selection of London's practicing
architects and critics could be seen displayed throughout the store to enhance
browsing and buying.
Foldaway Bookshop was designed
in three weeks and constructed within three days from 58 sheets of cardboard,
which was the material of choice in response to an increasing awareness of
reducing waste and employing thriftiness for a short-term project.
A bespoke cardboard
vitrine was created to house a selection of rare vintage copies of Architectural
Design, sourced from the personal collection of the late Monica Pidgeon.
The Flexible Love Chair and Eurban’s Carbon Cube provided
comfortable seating in store.
the art form of the printed publication, creating a key destination and
sociable hub to welcome visitors for the London Festival of Architecture 2010.
Stocked by RIBA Bookshops, Foldaway Bookshop was created as a specialist
architecture bookshop featuring the latest must-have high quality publications
and the most coveted architecture classics.
With a bespoke interior and graphics created by London based design
studio Campaign, the walls, shelving and sales counter of Foldaway Bookshop are
constructed entirely from cardboard and designed to be financially economical,
recyclable at the end of the project, allow maximum flexibility for a range of
display options and to reposition for a variety of events, including a launch
party, talks and screenings.
Inspired by the open
pages of a book, sheets of cardboard 4.7m x 2.17m and 10mm thin are folded and
pleated to concertina along all four interior walls. Lengths of cardboard
inserted horizontally create sturdy shelving to house a variety of
publications. An expanse of cardboard on the rear wall created an
unconventional and effective backdrop for projections. Along with giant paperclips and post-it notes, visiting feels like entering
a giant book.
Book recommendations from a selection of London's practicing
architects and critics could be seen displayed throughout the store to enhance
browsing and buying.
Foldaway Bookshop was designed
in three weeks and constructed within three days from 58 sheets of cardboard,
which was the material of choice in response to an increasing awareness of
reducing waste and employing thriftiness for a short-term project.
A bespoke cardboard
vitrine was created to house a selection of rare vintage copies of Architectural
Design, sourced from the personal collection of the late Monica Pidgeon.
The Flexible Love Chair and Eurban’s Carbon Cube provided
comfortable seating in store.
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