Question
This project started with one simple question;
"Is it really necessary to add another concept and meaning to this building? Can new facade work to complete the existing concept?" The question emerged since it was very obvious that Pushkin's cinema already strongly presents its concept; celebrate Pushkin’s’ great works and also remember him.
Movie posters and Façade
Currently Main façade is covered with movie posters and it is blocking the design of façade. Attaching posters directly over the facade has been easy and efficient way to advertise. However, today, the majority people get information from the various kinds of other media rather than movie poster when they choose a movie. That now gives architect's some freedom to focus on facade itself. This project explored the capability of Media facade for that effort.
Media façade (digital façade)
Using combined led lights, the main façade will present as media Façade. In this method, the facade simultaneously works as Posters and display boards for art works. It delivers information and be an artistic façade. Because LED Lighting consumes low energy for production and maintaining, it also helps to pursuit as green architecture.
Returning the building “façade” freed from being back drop of movie posters.
Façade is the last architectural touch of a building that completes the buildings aesthetic aspect. Also, it’s the last piece to complete a building’s functional work. So using a kind of double skin give a unexpected lighting effect to the hall of theater and vice view from the inside. And dynamic shape of inner skin of double skin marks more dramatic volume and space. However Flat outer skin relieve its’ organic shape to be harmonious cityscape with neighbor builds