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Cineplex Odeon
Cineplex Odeon
Toronto, Canada
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Featured products in this project 1
Cineplex Odeon
Toronto, Canada
The goal was to re-brand Cineplex Odeon's new stadium-style multiplex cinema product across Canada. Cinemas were grouped according to size and mass and exterior articulated to break down the box. A barrel vaulted entrance constructed in false perspective leads to the domed interior plaza around which the central concession amenities are configured. Animated by a computer controlled lighting and fresh graphic images this plaza becomes the heart of the entertainment experience.
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