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Burwood RSL
Burwood RSL
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Burwood RSL
Blueprint’s vision for Club Burwood RSL, in Sydneys suburban landscape, was to create signage that would appeal to the changing demographic, rich in cultural diversity and in need of inspiration.Boasting one of the country’s largest members base, Club Burwood RSL needed to contemporise their identity to continue to appeal to their current and future members.Blueprint were invited to quote on signage that would leverage the club’s existing identity. However, Blueprint’s experience identified that investing in a signage project that would not deliver to the commercial objectives of the club would not be a viable option for the club.After working with the senior management and ultimately the board, Blueprint were able to convince the club to rebrand their identity to help meet their growth objectives through strategic brand positioning and redesign of their identity.Following a rigorous brand development process, Blueprint set out to design and manufacture signage that would compliment the venue and and deliver a much needed facelift that would rekindle the community’s interest in the club.Click here to read more: www.bpconcepts.com.au/content_common/pg-reranding-case-study.seo
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