When Aimer first approached Crossboundaries in 2004, it requested a factory compound of 14000 sqm gross floor area that could house conventional storage, manufacturing, and a 300-people dormitory by individual functions. However, as Aimer grew rapidly in China, the leadership quickly foresaw the importance to upgrade its operation shifting from a production-focused business to a genuine fashion brand. In order to reinforce its brand image and adapt to a maturing economy, Crossboundaries was asked to add a Research and Development office, a 23000sqm distribution center as well as spaces to showcase its products.
To optimize the site, Crossboundaries gathered all business functions under one roof, resulted in a rectangular stand-alone building that presents strength and authority to the public.
While it is important to the client to present a strong image, Crossboundaries envisioned a factory environment that breaks away from the imprisoning working environment and attends to the well-being of workers and administration employees equally. By cutting a void in the builiding and placing a communal deck set at level +13m, the doubled public space crossing ground floor and the deck allows air to better circulate horizontally and vertically along the curved inner facade.
Although the industrial nature of the facility is addressed with galvanized aluminum and concrete on the outer and inner façade respectively, the aluminum panels were designed with vertical fins and concrete panels pre-fabricated in order to enliven a flattened cube with tactility. The outer facade transitions from aluminum coverage to a combination of aluminum and glass, accomodating the different levels of lighting required in products-centered areas and human-centered areas. The visual effect of the facade therefore reflects the nature of lingerie: coverage and transparency.