dai is a design and branding consultancy based in Zurich and Beijing. Founded by Florin Baeriswyl, dai distills brand essence and expresses it across design, architecture, and identity.
To ensure that a brand is on message and on target at all times, we employ a multidisciplinary approach to define and interpret your core values, whether it be through product, design, space, or experience. We pride ourselves in matching business objectives with creative solutions, and in discovering new uses for existing ones. Interested? Feel free to drop us a line!