BIG is a Copenhagen and New York based group of architects, designers and thinkers operating within the fields of architecture, urbanism, research and development.BIG has created a reputation for completing buildings that are programmatically and technically innovative as they are cost and resource conscious. In our architectural production we demonstrate a high sensitivity to the particular demands of contexts and mixed use programs.By practicing ’programmatic alchemy’, BIG often mixes conventional ingredients such as living, leisure, working, parking and shopping into new forms of symbiotic architecture.The Mountain which was completed in 2008, counts as one of the first realized examples of this practice. BIG House, a 62,000 m2 mixed-use project in one continuous loop of public space is expected to be completed in 2010. The 5,000 m2 Danish Maritime Museum respects its UNESCO setting in Helsingør to create an invisible icon. BIG has also won the competition of representing Denmark at the World EXPO Exhibition in Shanghai, in 2010.These projects clearly represent BIG’s ongoing effort to free architectural imagination from habitual thinking and standard typologies in order to deal with the constantly evolving challenges of contemporary life.