We spotted OMA's new furniture line for Knoll, Tools for Life, a few weeks ago in Milan, but couldn't quite figure out where the architecture firm's radically customizable coffee tables and chairs would fit in. The ever-shifting and totally adjustable designs suggest a new kind of lifestyle and work environment—a challenge to the status quo of sitting still. These pieces aren't furniture as much as GIFs that you can sit on. But it has finally dawned on us: If anyone would ever want to sit on a GIF it would be David Karp—and what cutting-edge office would need OMA-designed Knoll furniture but the newly cash-tumescent Tumblr?
Elevating chairs, clockwork acrylic tables, and something call a "Counter," which is a stack of three oblong blocks that transform from a bar into a Jenga-style jungle gym cum seating structure: Each piece is irresistibly configurable, accommodating desires and needs that most people don't even know they have.
Internet start-ups have long pushed the envelope when it comes to office design. Facebook's and Google's workplaces are notorious for features that increase creativity—which means couches, ping-pong tables, and gourmet buffets.
OMA has given us a revolutionary kinetic challenge to what a piece of furniture can be. OMA's Rem Koolhaas coined the term "kinetic elite" to describe the perpetually transitory tribe of world leaders; Tumblr has fostered a new cadre of social media movers and shakers less concerned with their own travel than with the distance their posts can reach. Perhaps an office constantly in motion is just what Tumblr needs to keep itself moving and its office space forever GIFable.