Images: IKEA via Jaunted
IKEA, the Swedish furniture manufacturer beloved by college students and meatball lovers, has brought their wares to Paris in the form of a temporary lounge at Charles de Gaulle Airport. Though IKEA calls it a ‘VIP Lounge,’ everyone is welcome to relax in the 2,400 square-foot space before or in between flights.
Weary passengers can choose from several seating areas featuring chairs with amusing names where they can read magazines and watch television. They can also take a nap in one of nine bedrooms, as their children play in a large, supervised secure area. Unfortunately, IKEA’s best product (the meatballs!) is not on offer.
The lounge is available from July 13th to August 5th, but we hope IKEA pursues more of these installations. Though this type of advertising strategy might be insidious and troubling to some, the benefits to air travelers, a consistently persecuted and browbeaten group, make it not only acceptable, but appreciated.
"IKEA betters your daily routine."