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To be effective, a pop-up restaurant needs a sense of theater. The experience should be tantalizingly ephemeral, lasting only as long as the tastes and smells coming out of the kitchen. Architecture's role is to provide the perfect space for the drama to unfold.
Some projects amplify the excitement by placing a restaurant somewhere it's never been before. The Cube by Park Associati, a traveling pop-up sponsored by Electrolux kitchen appliances, takes the idea of unexpected restaurant placement to new heights: the restaurants alight on the top of monumental structures, such as the Parc du Cinquantenaire in Brussels, becoming sleek, modern interlopers among classical architecture. There are two versions of this modular restaurant traveling through European cities on a three-year schedule.
The view of the restaurant is particularly striking at night, as the outdoor lighting illuminates the building.
While the placement of the restaurants is an important part of the experience, the design of the dining and cooking spaces is also essential. The muted, dark, natural tones of the flooring and carpeting juxtaposes with the white, minimal architecture of the space. The deck adjacent to the main dining area offers a one-of-a-kind view no matter where the restaurant is located.
Furniture by Driade.
Appliances by Electrolux.
Corporate sponsor Electrolux uses The Cube as a traveling showcase for their kitchen appliances.