The Billboard House is a strangle animal: it's an art project, social media experiment, and clever marketing stunt all in one. Illustrator and artist Cecilia Beaven spent 10 days holed up in a pre-fab shack hitched to the backside of an urban billboard in Mexico City. Her temporary home, designed by architect Julio Gómez Trevilla, came outfitted with all the standard amenities (i.e. shower, toilet, kitchen, even a TV!) that kept Beaven comfy for the duration of her stay. A trap door on the rear wall led directly outside to the billboard's front. Taking this as her canvas, Beaven proceeded to paint, assembling a vast mural, with whimsical characters and caricatures based on suggestions from her twitter followers.
With her back exposed to the city behind her, Beaven worked until she completed her massive tableau, on which cutsy, bug-eyed animals mingle on a swirly clouds. Pedestrians and passing cars could see the artist in action, and locals news stations quickly picked up the story. The result? A blown-out spectacle only the internet could love (and then completely forget about in 45 minutes).
All images: Julio Gómez Trevilla